What do women need to develop confidence in financial products?

Anna Mara, Swiss Fintech Ladies

What do women need to develop confidence in financial products?

To enable women to develop confidence in financial products, they need a wide range of support and information. Unfortunately, it is still the case that many traditional investment providers have male asset managers. And this is exactly where we want to start:
Women need female asset managers. They need a contact person who does not simply limit himself to financial products where he can earn the most. They need a female asset manager who speaks the same emotional language. Women understand women better and are more responsive to their needs and their respective life situations.

How can this be achieved?

We should say here in advance that no woman can avoid reading brochures and comparing products. It is important to take the helm yourself, because self-confidence comes from doing.
For example, if an ESG fund is the choice, every woman should ask herself the following five questions:

– Are certain sectors excluded from the ESG fund and is there sound reasoning behind the exclusions?

– What is the strategy of the ESG fund?

– How much experience does the team have?

– How is ESG integrated?

– How are impacts measured?

We also recommend picking NGO sites that scrutinise banks and their asset managers and also give mercilessly bad reviews.

With these tools, it is easier for women to choose the right financial products for them.